PTA has enjoyed excellent name recognition with the public for many years. It is important to remember that although this recognition exists, each community may not be familiar with the actual functions of PTA.
Creating a public relations campaign that says “PTA cares and is here to help” will communicate to the community that the PTA truly does make a difference, and this will generate an increase in membership.
Contact newspapers and radio and television stations to stimulate the media’s interest in covering PTA events and programs.
Do not forget the many community websites and online bulletin boards now available. All types of coverage will benefit membership by increasing community awareness of PTA’s projects.