Visual Identity

Visual clues are often the easiest way for people to recognize a product or organization that they trust.

Think about the brands you regularly buy. Whenever you purchase clothing, food or toys, the company’s logo on the package represents all that you may like or dislike about the products you buy. An organization’s logo does the same thing.

PTAs in every community and every state stand for the same values. However, many people do not realize that each unit is part of a larger organization. In an effort to create a visual identity for PTAs throughout the country, the National PTA has revised their logo and is asking that all PTAs adopt its style. The California State PTA has done so and encourages all unit, council and district PTAs to do the same.